About
My name is Justin York
For the past 40 or so years I have been engaged in change initiatives and realised that the biggest issue with success is people. I have worked to assist people in understanding each other at a deeper level to help them improve their performance while reducing friction and stress in the work environment.
Rubicon Coaching
For the past 30 or so years I have seen a pattern in organisations when it comes to change initiatives, they do all the team building and bonding, people have their personality assessments done for the nth time and yet there is still a disconnect between people in the team. My discovery has been that while all these things are great, they don´t really build the understanding that is necessary for people to understand others perspectives.
At Rubicon Coaching, we don’t just help people manage change, we help them lead it, live it, and thrive in it. We work with organisations, teams, and leaders who are serious about creating meaningful, human-centred transformation. Whether it's through bespoke training, powerful facilitation, or deep coaching partnerships, we create space for real conversations, courageous decisions, and lasting shifts.
Our approach is flexible, emotionally intelligent, and when delivered bespoke always tailored, because no two teams are the same, and no change journey should be either. We dig beneath the surface, challenge assumptions, and empower people to show up fully, not just to hit targets, but to build cultures that can handle anything the world throws at them