Welcome to the place where change initiatives can be conflict and friction free, by improving communication, boosting motivation and driving performance, while improving your outcomes.

Introduction to Rubicon Coaching
Who are you and how can I help you?
You´re a manager or team leader, involved in a change initiative or planning a new business change initiative, you are:
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Under pressure to get something delivered
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Timelines are tight
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Delays are coming into the programme or project
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People are getting fractious
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Demands are increasing
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Resource is more limited
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The team are disengaged
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Management are demanding results
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In any change initiative from time to time these things occur, I know you can be experiencing this!
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Leaders in all organisations want to see their managers and team leaders:
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Getting things done
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To time
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To budget
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Achieving the laid down outcomes
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Doing more with less
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Making things happen to improve the business.
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Senior leaders want to see the investment they have put in returned, they want more efficiency and effectiveness, and truth be told, how you do that is not something they really care about!
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I get it! I have been there, seen how it affects people and organisations. The stress and pressure thats placed on individuals with the odds stacked against them.
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I can help with that, because it doesn´t need to be like that; change is onerous, its challenging and often not welcome. Change is about people, not tools or dashboards, they are just instruments or outcomes, people are the critical drivers of change! See how I can help reduce that friction and conflict in your change initiative!
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Who am I and why work with me?
I´m Justin, 40+ years in or around change and data initiatives. 20+ years helping leaders, team leaders and managers fix what strategy alone can’t.
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Here’s what I’ve learned:
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Most change initiatives don’t fail because the plan was wrong.
They fail because of people. -
👉 People stuck under pressure
👉 People miscommunicating
👉 People frustrated and disengaged -
And when people get stuck, everything slows down.
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But what if you could flip that?
What if change didn’t mean conflict and resistance… but instead meant alignment, motivation, and performance?
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That’s where I help leaders and teams.
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Cut through tension and frustration
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Get unstuck under pressure
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Find clarity, connection, and forward momentum​​
​How do I do that? No fluff. No theory. Just real work with real people.
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Real conflict
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Real stakes
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Real goals
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Real progress
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Ready to break through what’s holding your team back?
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Let’s talk about what’s really going on, and how we fix it.
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👉 [Start the Conversation]
You´re managing an important programme or project
Here´s what you´re seeing:
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Teams stuck in conflict, friction, and frustration
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Leaders feel they’re constantly firefighting
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Communication is siloed, confused, or mistrusted
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Low motivation people not complying or committing
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Initiatives delayed, over budget, or underdelivering
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Leaders feel the weight of pressure and expectation with no clear tools to ease it
Management looking in the noise increasing the pressure mounting!
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People don´t resist change because they´re difficult, they resist because they´re:
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under pressure
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confused about direction, and
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struggling to work together because of stress
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This is what causes the dips in motivation and performance and ultimately the missed outcomes!​​​
​Here´s what you see after:
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Teams move from friction to flow, smoother collaboration, less conflict
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Leaders gain clarity and confidence in guiding people through change
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Communication becomes open, structured, and trusted
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Motivation and energy return: people are engaged and committed
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Change initiatives are delivered faster, closer to time and budget
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Leaders feel equipped with practical, repeatable tools they can use long after the programme ends
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Overall: the organisation sees performance lift, smoother transitions, and stronger outcomes
You can break the cycle:
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Realign the team
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Rebuild momentum​
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Reignite motivation and performance
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Deliver the results!
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It starts with understanding:
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Not more pressure.
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Not tighter deadlines.
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Real alignment
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​Lets get back on track now:
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Fix whats slowing you down
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Cut through the chaos
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​Move change forwards confidently
Lets talk, Book a call today
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My Services

This programme will improve communication, boost motivation and drive performance, while minimising conflict and friction during your change initiatives.
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See how Leading Through Change can help you to overcome the common issues in change initiatives
Personality styles and traits define who we are and how we act in a work and play environment. Crucially we can appear differently in our styles depending on the environment and whther we are working or not.
A DISC assessment, with feedback, can help you to understand yourself and others more effectively and drive better engagement between people.
Leading Through Change
Embedding / Reigniting Data Governance
Data Governance initiatives are difficult to design, implement and get embedded. Often these initiatives, lose traction over time and they need to be reignited to continue to get the benefits that they can provide.
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See how this can help you to embed or reignite your Data Governance initiative
DISC Assessment




